Image as Strategy

Friction approaches image as a strategy -- first to discover and represent the essence of a project or organization, and then to promote the beliefs of its participants and clients through imagery.

Just because information is important, it doesn't have to look boring. Good advertising will deliver even the most technical information in a way that not only appeals to the audience, but also tells a unique story about the company.

Featured Project

Project: Brand & Packaging Development

Client: Kebaba Modern Middle Eastern Foods

Challenge: Develop a retail identity for a restaurant looking to take its products into local grocery stores. Extend the restaurant's playful, handmade, ethnic image into refrigerated packaging.