Image as Strategy

Friction approaches image as a strategy -- first to discover and represent the essence of a project or organization, and then to promote the beliefs of its participants and clients through imagery.

Just because information is important, it doesn't have to look boring. Good advertising will deliver even the most technical information in a way that not only appeals to the audience, but also tells a unique story about the company.

Featured Project:

Project: Brand & Packaging Development
Client: Kebaba Modern Middle Eastern Foods
Challenge: Develop a retail identity for a local restaurant seeking to sell its products in grocery and specialty stores. Extend the restaurant's playful, ethnic, hand-crafted image into refrigerated packaging.